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Luxurious Blackbird

Welcome to

PASHMHAND ™

A family-owned business that embodies the essence of sustainable luxury. In a world dominated by fast fashion and fleeting trends, we stand as a testament to the beauty of tradition and conscious craftsmanship.

Our journey began with Nazir Ahmad Ganie’s vision to create a brand that not only celebrates the rich heritage of Kashmir but also promotes sustainable practices. With a deep reverence for traditional craftsmanship, we’re committed to preserving the art of Pashmina weaving and Sozni embroidery.

At Pashmhand ™, we believe that fashion should be a journey of self-discovery, not just a fleeting trend. Our mission is to provide our customers with timeless, high-quality pieces that not only make them feel confident but also contribute to a more sustainable future.